Archive for February, 2007

– – De Protonated ! – –

Chill out, hydrogen chloride:
You’re on the acidic side,
You can turn blue litmus paper red,
So it’s said;
With base, you can neutralise,
Water makes you ionise
’Cos you lose a hydrogen ion
And you become
Cl and H3O+
Your pH is low, ‘cos in H2O
You deprotonate – H+ you donate, you see…
Tell me,
Why d’you have to go and get so deprotonated?
I see the way you’re
Split into your ions and you’re fully dissociated,
You’re low pH and
It’s because your H+ you donate to a base, and you’re great as a proton donor –

You’re a strong acid ‘cos your H+ is so concentrated…oh, oh

When you become aqueous,
You’re then all plus and minus –
The reaction goes to completion;
In solution,
Water’s weakly basic, so
That’s where all your protons go:
They join to make hydroxonium
And you become

Cl and H3O+
Your pH is low, ‘cos in H2O
You deprotonate – H+ you donate, you see…
Tell me,
Why d’you have to go and get so deprotonated?
I see the way you’re
Split into your ions and you’re fully dissociated,
You’re low pH and
It’s because your H+ you donate to a base, and you’re great as a proton donor –

You’re a strong acid ‘cos your H+ is so concentrated…oh, oh, oh…

Chill out, hydrogen chloride:
You’ve been completely ionised,
And by your conjugate acid and base
You’ve been replaced:
Cl and H3O+
Your pH is low, ‘cos in H2O
You deprotonate – H+ you donate, you see…
Tell me,
Why d’you have to go and get so deprotonated?
I see the way you’re
Split into your ions and you’re fully dissociated,
You’re low pH and
It’s because your H+ you donate to a base, and you’re great as a proton donor –

You’re a strong acid ‘cos your H+ is so concentrated…oh, oh…

February 23, 2007 at 12:58 pm 3 comments

– – De Protonated ! – –

 

Chill out, hydrogen chloride:

You’re on the acidic side,
You can turn blue litmus paper red,
So it’s said;
With base, you can neutralise,
Water makes you ionise
’Cos you lose a hydrogen ion
And you become
Cl and H3O+
Your pH is low, ‘cos in H2O
You deprotonate – H+ you donate, you see…
Tell me,
Why d’you have to go and get so deprotonated?
I see the way you’re
Split into your ions and you’re fully dissociated,
You’re low pH and
It’s because your H+ you donate to a base, and you’re great as a proton donor –

 

 

 

You’re a strong acid ‘cos your H+ is so concentrated…oh, oh

 

 

 

When you become aqueous,
You’re then all plus and minus –
The reaction goes to completion;
In solution,
Water’s weakly basic, so
That’s where all your protons go:
They join to make hydroxonium
And you become

 

 

 

 

 

Cl and H3O+
Your pH is low, ‘cos in H2O
You deprotonate – H+ you donate, you see…
Tell me,
Why d’you have to go and get so deprotonated?
I see the way you’re
Split into your ions and you’re fully dissociated,
You’re low pH and
It’s because your H+ you donate to a base, and you’re great as a proton donor –

 

 

 

You’re a strong acid ‘cos your H+ is so concentrated…oh, oh, oh…

 

Chill out, hydrogen chloride:
You’ve been completely ionised,
And by your conjugate acid and base
You’ve been replaced:
Cl and H3O+
Your pH is low, ‘cos in H2O
You deprotonate – H+ you donate, you see…
Tell me,
Why d’you have to go and get so deprotonated?
I see the way you’re
Split into your ions and you’re fully dissociated,
You’re low pH and
It’s because your H+ you donate to a base, and you’re great as a proton donor –

 

You’re a strong acid ‘cos your H+ is so concentrated…oh, oh…

February 23, 2007 at 7:49 am 5 comments

Dust Is My Bed

I came across this brilliant, and I mean BRILLIANT Arabic video, titled “Dust is my bed” on YouTube. I don’t know what it is about this video – perhaps the story, which is so real and believable, or the soundtrack, which absolutely rocks. Any which way, it all works perfectly !

Take a look below !

February 17, 2007 at 8:25 pm Leave a comment

Dust Is My Bed

I came across this brilliant, and I mean BRILLIANT Arabic video, titled “Dust is my bed” on YouTube. I don’t know what it is about this video – perhaps the story, which is so real and believable, or the soundtrack, which absolutely rocks. Any which way, it all works perfectly !

Take a look below !

February 17, 2007 at 3:16 pm Leave a comment

Creative Advertising, Indian Style ! (part 2)

February 3, 2007 at 8:55 pm 2 comments

Creative Advertising, Indian Style ! (part 1)

Indian advertising has come a LONG way, and I mean a LOO-OOONG way. I still remember the times when ads simply had a person stating why you should buy his product (apart from the fact that his product was the ONLY one of its kind availaible, because the choice was that bad), to ads with house-wives lecturing crowds in parking lots (Meswak Toothpaste), to pesky irritatingly sweet kids selling toothpaste/detergent/**add any product here**. But now, there are a HOST of interesting ads on Indian television. Creative and thought-provoking, they’re tounge-in-cheek as well, but they get the message across better than anything else I’ve ever seen!

In fact, now ads have good music, brilliant screen-play and most importantly, an amazing storyline as well!

Here’s a collection of memorable ads, starting with some of the oldest ones..

Amul – The Taste Of India

These are some of the older ones.. you can almost feel the way they’re evolving..

Watch out for part 2, with some of the best ads currently on tv!

February 3, 2007 at 8:54 pm Leave a comment

Creative Advertising, Indian Style ! (part 2)

And here are some of the best currently on tv..

Take a look !

Happydent White (this one is the BEST !!)

SBI’s Chimanlal Charlie Campaign

Indian Steel Alliance

Naukri.com’s Hari Saddu… brilliant !

Hutch, featuring Cheeka the pug

Airtel’s thought-provoking ‘Express Yourself’ campaign

There are SO many more brilliant ads out there! Watch this space for more!
and do tell me which ones you liked the best!

February 3, 2007 at 3:46 pm 2 comments

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